Car brand Saab in Sweden, owned by General Motors, can expect a second birth, as there were potential investors that are configured very seriously. Two companies in China have expressed their desire to acquire Saab and together lead him to the stability and prosperity. Moreover, they are not talking about some distant future, their plans cover 2013-2014.
The companies Pang Da and Youngman are sure that in 2014 Saab will bring a net profit, but before that there are serious financial investment, which the brand have needed a long time, but have not received from his owner – General Motors. With serious cash injections a number of problems that can restore the production of new cars will be successfully resolved - in fact it’s the only way to bring Saab to profit.
To achieve the objectives of the Chinese had already voiced the amount of their investments – they make more than $ 3.1 billion, one quarter of which will be embedded in the Swedish brand in the next 18 months. Thus, the Saab cost will drop to 156.7 million dollars (in terms of Swedish crowns – 1 billion).
In 2012 they tasked with the implementation of 33-35 thousand cars, but by 2016 this figure would be th enlarged several times – 200 thousand cars per year. Saab had never had such indicators, because even at the peak of the popularity of the brand it sold about 150 thousand cars.
However, the bright prospects may turn into nothing by the will of General Motors. Pang Da and Youngman companies are serious about the transaction (pre-Saab wanted to buy for $ 100 million) as the main shareholder is not eager to sell the brand, and even tried to eliminate it in the past year.
The situation is quite simple: despite the fact that a transaction is approved by all necessary authorities, for GM it is dangerous. Chinese intentions are serious, as well as the size of their investments, so the company’s reasonable to assume that they will have a serious competitor in the automotive market. First of all, we are talking about China itself, and then it and the rest of the world (if it produced 200 000 cars a year, the global spread of Saab would be more than provided).
Weighing all these reasons, the Director of General Motors has two paths to choose from: leave alone Swedish and let them float freely, after not the easiest in recent years, either as put a veto on the deal and for all bury the Saab, as the automaker.
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